6 Ways The Haze Was Actually Good

by Jerrold Soh | Jul 8, 2013 | 3117 views

Before you skip the rest of the article and launch into a heated critique of how insensitive this is, let me first qualify that the haze was bad. There’s no doubt about that, and I’d really rather it didn’t happen. But now that the smoke’s a little thinner and more light’s coming through, perhaps it’s time to look on the brighter side of things, and focus on why the haze might also have been good for us, just as it was bad.

I mean, for a country that typically enjoys a geographically inherited immunity from natural disasters, as well as relative political, economic and social stability, being confronted with a national crisis…still sucks, yes, but it’s also something we don’t usually get living in our supposedly ‘air-conditioned’ climate. It had the effect of bringing us closer together and uniting us in the common awareness of a shared experience.

In other words, now I can pretty much talk to anyone on the street about the weather for once, and we can all have a good laugh about how bad it was. Maybe we’d share some jokes about the #sghaze. It’s as much of a great conversation opener which help forge national identity and culture. And what doesn’t kill you is supposed to make you stronger, right?

In remembrance of perhaps one of the greatest creative periods we’ve had in Singapore, here’s a round-up of the good things the haze gave us, for once. Starting with…


#6 – Bringing Out The Resourcefulness In Us

The initial chaos that ensued during what can be seen as the “N95 panic” showed how clever Singaporeans can get in times of crisis. People started placing orders for the masks on Amazon and Groupon, and some (questionably) saw a business opportunity right there. I mean, people did so much of that private importing that the Business Times managed to run this hilarious article about it. (note: this link doesn’t go to the actual Business Times website, because they took it down from there. Credits still go to them).

As for the rest of us who weren't as entreprising, we didn't quite sit quietly and wait for things to happen either. People took it upon themselves to share health advisories, read up about PSI and other indicators, and find alternatives to the N95 (see above). In fact, an independent effort known as the SG Haze Rescue was started for people to share resources and help those who needed it.

We’re commonly known to be dependent and passive. Some have even said we're childish. How we reacted here proves we are not dumb nor incompetent.


#5 – Raising Concern On The Environment

The last time we heard about the PSI, it was last year during a way more tolerable haze outbreak. This time, however, things got so bad Singaporeans pretty much became environmental scientists overnight. People were so well-versed in air quality and standards that they actually called for the government to adjust them. If it wasn’t for the haze, some might still think the PSI had something to do with sunglasses and horsing around.

And honestly, no one would really care about the Sumatran fires if this all hadn’t happened. I know I didn’t. While in the past it was an inconvenience at worst, this year's haze posed such serious health risks that the atmosphere (literally) moved from one of general apathy to fierce debates and even finger pointing on which companies and countries were responsible for all that burning. Now I wouldn’t say playing the blame game is good, but as the Singaporean mantra goes, better than nothing.

Let’s just hope this enthusiasm doesn’t die along with the flames, and real progress will be made to prevent this from happening again.


#4 – An Explosion Of Creative Expression

If not for the Batman reference, this joke might've been a little Banal.

When international polling body Gallup published survey results identifying Singaporeans as the most unhappy in the world, many were most unhappy about it. But the one thing we’d probably rank lower in than happiness is creativity.

Not that we’re not creative, you know, except we seldom (get a chance to) showcase just how ingenious our right-brains are. It's like as the fog covered our nation, a lid was lifted on our creativity. Suddenly, everyone was busy making jokes, memes and witty comments about the haze, because it gave lots of people the avenues and motivations to do just that.

To the organizations that are planning to rank Singapore 2nd last on some creativity index (you probably exist), watch this and see if you can still put Singapore at rock bottom:

youtube | FallenSuperHeroSG
Because we know how to make the bass drop…like grapes.

That’s one less unmet KPI for us to worry about, especially when firms too are putting out...


#3 – Some More Creative Advertising (Finally)

The advertising concepts used in Singapore have been re-used so many times most of us can actually recite how a typical advertisement unfolds. Ok here’s a random celebrity endorsing some product you actually need to be a doctor to properly endorse, oh, now they’re showing me the before pictures. I really can’t wait for the after…

Thanks in part to the haze and in part to social media, though, companies decided that since everyone was so concerned with PSI and PM 2.5, they’d actually make ads that were already about what we were concerned with, for a change.

And that gave us this:

oreo
Twist, lick, breathe?
cadbury
Have a haze-lnut.

Disclosure: I did not receive any kind of incentive or reward from the above companies for posting this. I wish I did, but no.

In either case, the haze also brought about...


#2 – Greater Awareness Of Neighbourly Ties

Shameless self-advertising for the meme I made aside, the haze did bring the two countries closer. Singaporeans became more aware and interested in not only the fires burning in Sumatra, but the poverty and perhaps exploitation that may be going on there that’s driving farmers to resort to such - infernal - tactics.

You could say our ties have also been strained by cross-allegations and harsh remarks from various parties, but fighting brings people closer too, doesn’t it? Hopefully (and in fact most probably), both parties would be able to work together to solve what is actually a regional issue that's been left unsolved for some time now.

And as an ex-History student, I’m inclined to add how this could pave the way for future collaboration and sow the seeds of harmony between the two countries by setting a plausible precedent for cooperation (that's how you write for History).

Finally, the best thing the haze did for us was that it's over, at least for now, and...


#1 – Breathing Clean Air Now Feels Amazing.

It’s that feeling you get when exams are over, that kick of emotion I can only describe as SHIIIOOK SIA, that you could never feel if there weren’t these terrible things.

Likewise, without the haze, we’d never be so happy it was over. It’s warped reasoning, yes, but that doesn’t stop it from being awesome.  Because we've seen how bad it could get when a basic necessity such as air is deprived from us, we've learnt to cherish what we normally take for granted. And joy has never been as cheap as the free, PSI 17 air we have now.

So yes, our good neighbor, I’m really thankful for all the clean air you’re supplying us! Now let's make sure those 'air suppliers' aren't all burnt down, okay?


In the end, the cloud of smoke that blanketed Singapore did have a silver lining. As a people, we've gained not only a shared experience that unites us, but a whole range of photoshop, meme-making, article-writing, amazon-mask-hunting and N95 wearing skills. Not to mention a closer understanding of things like PSI and PM 2.5, which really do affect us. More importantly, as a population, we've grown to become more aware and informed on real and important issues including regional diplomacy and the environment.

Should the haze come back, we'll be ready.


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